UX/UI Redesign

Brief Summary: Generate a modified user interface and experience that attracts frustrated online male daters to use the service

For: Consulting project for three-day-rule

Team: Diego Rivas, Ioannis Haloulos, Chun Chai Err, Violet Zhang

My contributions: User interviews, insights to design principles through design thinking frameworks, UI design prototyping and testing

Sample User Quotes + Insights

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Summary of Insights

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Current User Experience

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Screen Shot 2017-02-25 at 11.17.43 PM.png

Problem Reframed

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Design Principles

Screen Shot 2017-02-25 at 11.21.15 PM.pngScreen Shot 2017-02-25 at 11.21.31 PM.png

Solution

The prototype presented is a change in UI that reflects a new UX workflow, where the online dater gets individual counseling on how to have a successful date plan. Lastly, the new UI includes a heart rating for what the person you will date values the most, hence facilitating understanding from the first dates.

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