Problem: need for a better and more versatile camera without having to carry around an
additional product
Design Solution: wireless camera integrated to the phone case
For: Independent Innovation
Design Factors
Do users prefer carrying an additional camera than using their phone?
60 % of the studied market takes pictures daily with their phone
80 % of the studied market takes phone pictures at least four times a w
eek (data for consumer surveys done (N>100)
Why do users take pictures significantly more with their phones?
Quicker to share on social media, & users carry their phone around on a daily basis
What could be improved from the phone camera?
More versatility to camera, including attachment feature for camera to surfaces
Challenges & lessons learned developing this?
Pitching and building idea from scratch was a challenge. Through this process I learned the ins and outs of the product developing process through interactions with different industries of professionals
Note: all data taken from over 100 consumer surveys
Conceptualization
Diego Rivas 